Planning: Audience Feedback

I then showed my Animatic to a range of people in my target audience. I asked them a few questions on how they felt about my plan for my music video. By getting feedback from my target audience, I could change parts of my music video to make it more appealing. By asking multiple people, I could also see what the majority of people expect from a music video and try to include that in my production.

One person said that "Your music video captures the meaning of the song well. However, for the performance shots to be effective, you must make sure my actors are good, as it will need to seem believable". To overcome this, I will ensure my actor auditions are thorough, to make sure I select the right person. I will ask the candidates to film a 30 second audition, of them lip-syncing to my chosen song. This will allow me to assess their suitability to use in my final piece.

Another person said "I like the concept of your video. However, I think it will be very difficult to get the correct lighting without professional equipment." Therefore, I will have to carefully plan how I am going to get the right level of lighting. For the narrative shots, I will most likely use natural lighting as they are set outside. However, the performance shots will be harder to get the right exposure as they are set inside.