Biffy Clyro Biblical Finished Video

Biffy Clyro Opposites Finished CD Digipack

Biffy Clyro Opposites Finished Music Magazine Advert

Evaluation Question 4

Evaluation Question 3

As part of my planning for my music video, I established a target audience for my chosen artist, Biffy Clyro. I found that a typical fan of Biffy Clyro would:

• Enjoy live music;
• Be around the age of 16-30.
• Likes to buy physical copies of albums.

I tried to keep my target audience in mind at all times when creating my video, digipack and magazine advert, in order to make my products appealing and effective.

Music Video

After completing my plan for my music video, I showed multiple members of my target audience my Animatic. They gave me feedback on what they thought of my ideas, which allowed me to tweak and weak points in my production. The fact that they thought my ideas were good allowed me to continue onto the production stage.

DigiPack

I then showed my Digipack plan to my target audience, and asked them what they thought of it. This is what they said:

Person 1: I really like the plan for your digipack. However, I think that the inside right cover is going to be quite plain with just text. Maybe add a background image.

Person 2: I think the plan is good. However, you will have to make sure the colour scheme is good and suitable for the target audience, in order to make your digipack really appeal to them.

From the audience feedback, I slightly tweaked my plan according to what they had said. Here is my finished Digipack.

My finished Digipack is very similar to my plan. However, I changed bits slightly to make it more appealing to my target audience. For example, I added a picture of a guitar on the inside right cover, as Person 1 said it would be too plain without it.

Magazine Advert

I then showed the members of my target audience my magazine advert plan. Again, I asked them what their opinions of it were.

Person 1: I like your plan. However, you must make it link with your digipack somehow, in order to make it clear what it's purpose is.

Person 2: I think your plan is good. You must make sure the text is bold and outstanding, in order for the audience to be able to clearly see the information stated.

Because of this feedback, I made slight changes from my plan in my real production. For example, I added a shadow to the text and image, in order to make it stand out more. I also used the same colour scheme as my digipack to create a clear link between my two products. 

Evaluation Question 2: How effective is the combination of your main product and ancillary tasks?

Evaluation question 2 from JakeLiggins

Evaluation Question 1: In what way does your media product use, develop or challenge forms and conventions of real media products?

Construction: Editing

 I decided to use Premiere Pro to edit my raw footage into my final production.

My first step was to import my footage into Premiere Pro. Here is a screenshot of my footage in Premiere Pro. I also had to import a copy of my chosen song, Biblical.

My next step was to arrange my footage into a sequence. Firstly, I placed the song on the timeline. This allowed me to match up the lip-syncing with the song. I also cut the clips to the beat, which makes my music video more appealing and easy to watch.

I used a Video Effect called Warp Stabilizer to make my video look more steady. It works by countering the camera movement by moving the clip in the opposite direction. This meant that in shots that involved movement, the filming was more smooth and stable.

This is a screenshot of the setting I used.







My video also includes reverse shots. I filmed these shots with the character walking normally, then put the footage into reverse using the Reverse Speed tool. This made the character appear to be walking in reverse. The reverse shots play on the lyric 'Baby, If you could would you go back to the start?'.  I think this is effective, as the video illustrates the lyrics well.

 My next step was to add titles to my video. I placed the titles over the still shots, which made a good introduction to my video. The titles state the name of the artist and song, and fade in and out in time with the clip. I used a the font Gill Sans and coloured the text black. I felt that this was appropriate for my song, as it illustrates the mood and message of the song well, as the text is very plain.

My final step was to add effects to my video. This allowed me to fade the video out in sync with the song fading, which looked very effective. It clearly marks the end of the video. The fade also occurs as my character closes his eyes, which also looks effective as it seems like the audience are closing their eyes in sync with the character.

Construction: Filming (2)

Due to the heavy dependence on weather, I had to film the outside shots on a different day. This is because if the day was too dark, or the weather was rainy, then the shots would be of a poor quality and would be unclear. To help capture good footage, I changed the exposure on the camera when filming, in order to make the footage look clear. In my opinion, the footage I gained consists of good colours, and the light doesn't affect the quality of the clip.

Construction: Change of Actor

Unfortunately, my selected actor was very busy when I scheduled to film. This meant that I had to change actor. Luckily, Ben was able to help me. He is a skilled guitarist, which is crucial to make the performance parts of my video look convincing. Here is Ben's audition:

Construction: Filming

My first set of filming went well. I filmed my actor lip-syncing and playing along to my chosen song, for my performance shots. I got a range of different angles and shots, to make sure that if anything unintended featured in one shot, I had plenty of backups. However, on the camera, the footage looks very dark. Because of this, I will have to check how it looks when I transfer it to my computer. If it still looks dark, then I will have to re-shoot and reconsider my equipment and setup for lighting.

Planning: Filming Schedule

This is my Filming Schedule. I felt that it would be efficient to make this, as it will help me to stay organised and on track when I film. It also allows me to clearly see what props and actors I need at each time.

I decided to prioritise the narrative shots, as the majority of them are set outside. Therefore, my filming schedule is heavily dependant on the weather and the amount of light. However, the performance shots are using artificial light, so I can film them at any time of day.

I also decided to film the shots in order of location, rather than the order they will appear in my finished Music Video. This will save me time, as I won't have to repeatedly travel back and forth between locations. It will also mean that the lighting is consistent, and there won't be any unintentional changes in the frame.

Planning: Casting

Casting is a very important part of the planning process. Because the character features in almost all of the shots in my production, my chosen actor must be professional.  I came up with a list of factors that I will be looking for when choosing my actor.

• Confidence- My chosen actor must be confident in front of the camera. If the actor is uncomfortable, then it will show in my final production and make it look unprofessional.
• Lip-Syncing- My actor must be able to lip-sync to my chosen song. Therefore, they must learn the lyrics beforehand, so that it looks professional when recording. If the actor is unable to lip-sync, then I will find it very hard to match with the song when editing.
• Target Audience- My actor must match my target audience. They must be comfortable in wearing my chosen costumes and enjoy the type of music to make their performance believable.

My first candidate is Rhys. Rhys is fan of my chosen artist, Biffy Clyro. He likes my chosen song and knows the lyrics, which will be useful for when I ask him to lip-sync along to the song. However, he isn't very comfortable in front of a camera and would look very awkward in my video. Also, he cannot play a musical instrument. Therefore, I think that he is a weaker candidate.

Peter is 18 years old, and is currently studying for his A-Levels. This means that Peter may have a busy schedule. However, he is very passionate about music, and is a big fan of my chosen artist, Biffy Clyro. This means that he may already know lyrics to my chosen song, and would be passionate when performing. Additionally, Peter plays the guitar, which I think is a very important part of my music video. To test Peter's confidence infant of a camera and his lip-syncing abilities, I asked him to perform a short clip of my chosen song, Below is Peter's audition.

This video proves that Peter is confident infront of the camera, and it is believable that he is performing the song. Therefore, I decided to cast Peter as my main actor.

Planning: Lighting

Lighting is a very important part of any media production. If used effectively, it can have a large impact on the mood and emotions of the audience. Bright lighting portrays happy emotions, whilst a dark scene creates emotions of fear or sadness.

Because my chosen song is based on the end of a relationship, a lot of my scenes will feature dim lighting. However, the content of each scene must be visible. Therefore, I must carefully choose what devices I use for lighting in my video to achieve the right balance.

Option 1- Natural Lighting

One option I have is to use natural lighting. Because the majority of my narrative shots are set outside, it would make sense to use natural lighting. There are multiple advantages of using the sun as a light source in my production. One is that it is completely free, and saves me from having to invest in any artificial light sources. Additionally, it means that I will not have to transport any lighting equipment, which makes filming easier.

However, because of the time of year, I will have to carefully plan when I am going to film. This is because I need enough light so that the audience can still clearly see what is happening in each shot. To do this, I will have to take note on what time it starts to get dark, and keep this in mind when making a Filming Schedule.

Option 2- Artificial Lighting

My second option is to use artificial lighting for my music video. A benefit of using this is that I have control over the amount of lighting that features in each shot. I can use this to help influence the emotions of the audience watching my music video, and help portray the mood of the song.

 However, there are some disadvantages to using artificial light. One is that the cheaper lighting equipment only has On and Off settings, rather than an option allowing me to control the amount of light that is created. This means that I may struggle to create the intended emotions in my music video.
Also, the chosen equipment must be small enough to transport to my locations. This means that larger equipment may be unsuitable to use, as I may struggle to get them to each location. It will also waste time having to set up the equipment at each location.