Evaluation Question 3

As part of my planning for my music video, I established a target audience for my chosen artist, Biffy Clyro. I found that a typical fan of Biffy Clyro would:

• Enjoy live music;
• Be around the age of 16-30.
• Likes to buy physical copies of albums.

I tried to keep my target audience in mind at all times when creating my video, digipack and magazine advert, in order to make my products appealing and effective.

Music Video

After completing my plan for my music video, I showed multiple members of my target audience my Animatic. They gave me feedback on what they thought of my ideas, which allowed me to tweak and weak points in my production. The fact that they thought my ideas were good allowed me to continue onto the production stage.

DigiPack

I then showed my Digipack plan to my target audience, and asked them what they thought of it. This is what they said:

Person 1: I really like the plan for your digipack. However, I think that the inside right cover is going to be quite plain with just text. Maybe add a background image.

Person 2: I think the plan is good. However, you will have to make sure the colour scheme is good and suitable for the target audience, in order to make your digipack really appeal to them.

From the audience feedback, I slightly tweaked my plan according to what they had said. Here is my finished Digipack.

My finished Digipack is very similar to my plan. However, I changed bits slightly to make it more appealing to my target audience. For example, I added a picture of a guitar on the inside right cover, as Person 1 said it would be too plain without it.

Magazine Advert

I then showed the members of my target audience my magazine advert plan. Again, I asked them what their opinions of it were.

Person 1: I like your plan. However, you must make it link with your digipack somehow, in order to make it clear what it's purpose is.

Person 2: I think your plan is good. You must make sure the text is bold and outstanding, in order for the audience to be able to clearly see the information stated.

Because of this feedback, I made slight changes from my plan in my real production. For example, I added a shadow to the text and image, in order to make it stand out more. I also used the same colour scheme as my digipack to create a clear link between my two products.