Research: Who Are The Target Audience For My Artist?

Peter is 21 and lives in Leicester. He studies Music at University, as it is his biggest passion. He is very interested in the Music Industry and how it works. Peter tries to listen to Music at every possible opportunity. He listens to music on his iPhone when working, or when travelling. Because Peter plays Guitar, he listens to music with interesting and complex guitar riffs so he can learn them and play along.
Peter loves the atmosphere and feeling of live concerts. He also loves sharing new artists he has found with his friendship group, who share the same music interests as him. Because of this, he is the first out of his friends to suggest booking tickets. Peter's favourite genre of music is rock, as he loves the upbeat feel and the reactions of crowds at gigs. His favourite bands include Biffy Clyro, Foo Fighters and Nirvana.

To try and fulfill his passion for music, Peter plays guitar in a band. Although he finds time a problem, he tries to meet and play with his band every weekend. When not playing with his band, Peter likes to relax and watch interviews with his favourite bands on YouTube. From these interviews, he gains knowledge on what the band is up to in the current time, and any important dates. Although he doesn't post much himself, Peter also uses Social Media sites like Facebook and Twitter to keep up to date with his favourite bands and what they're up too.

Peter mainly buys CD's to listen to his music, as he thinks digital downloads are destroying the music industry. However, he also sometimes uses Spotify to listen to his music, as he finds the playlist creation feature useful, so he can store all his favourite songs in one place. He also loves the Spotify Radio feature, as he loves discovering new and upcoming artists, which he can share with his friends. To assist with this, he reads music magazines like NME and Rock Sound, which also help him to discover new music.